Music Startup Smule Promises To Get More Social, Starting With Its New Karaoke App Sing

Executives at?Smule, the startup that turns mobile devices into musical instruments with apps like Ocarina and Magic Piano, say the company's apps are about to get social in a big way. Sharing has always been a key part of Smule''s products, but Prerna Gupta (who joined the company through the acquisition of another music app-maker called Khush,?where she was CEO) says Smule hasn't gone far enough ? the cool musical stuff gets built first, then the social layer is "tacked on at the end." That's going to change with the company's new products, she says, starting with Sing, an iPhone app that's launching today.

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